Elizabeth Gore-Jones will be presenting at the Legalwise Seminars "Franchise Law: Compliance, Enforcement and Disputes Under the Code" seminar tomorrow in Brisbane.
In a retail environment constantly changing as a result of technological advances in e-commerce, the franchisor and franchisee relationship can and should flourish.
Elizabeth's presentation "Online Impacts on the Franchisor-Franchisee Model" will examine some of the challenges both franchisors and franchisees may face in a time of online change and competition and strategies which can be employed.
As a result of many factors, franchisors can find that the franchise network causes them to be less flexible than their non-franchised competitors. However, there are many strengths in a franchise system which can put a franchisor, the franchisees and the franchise network in a better position than those competitors.
For example, the network of franchised businesses may in itself make online shopping with a franchisor more convenient for a shopper especially with a larger number of well situated outlets for collection of goods, return of goods or other services.
Provided a franchisee also benefits from an online presence, both franchisor and franchisee should be able to work harmoniously in the online and bricks and mortar environment.