Call Us Today 07 3087 3493
Home >  Blog >  Online Impacts on the Franchisor-Franchisee Model

Online Impacts on the Franchisor-Franchisee Model

Posted on 9 September 2014

Elizabeth Gore-Jones will be presenting at the Legalwise Seminars "Franchise Law: Compliance, Enforcement and Disputes Under the Code" seminar tomorrow in Brisbane.

In a retail environment constantly changing as a result of technological advances in e-commerce, the franchisor and franchisee relationship can and should flourish.

Elizabeth's presentation "Online Impacts on the Franchisor-Franchisee Model" will examine some of the challenges both franchisors and franchisees may face in a time of online change and competition and strategies which can be employed.

As a result of many factors, franchisors can find that the franchise network causes them to be less flexible than their non-franchised competitors.  However, there are many strengths in a franchise system which can put a franchisor, the franchisees and the franchise network in a better position than those competitors.

For example, the network of franchised businesses may in itself make online shopping with a franchisor more convenient for a shopper especially with a larger number of well situated outlets for collection of goods, return of goods or other services.

Provided a franchisee also benefits from an online presence, both franchisor and franchisee should be able to work harmoniously in the online and bricks and mortar environment.

 

Tags: News

latest news

Franchisor Cops Court Penalties

Jan 10 2018
Amongst other things, the franchisor for the Pastacup franchise system and its director have been ordered to pay the following pecuniary penalties: 1. the franchisor is to pay $100,000; and 2. the franchisor's director is to pay $50...

Quick Question?

Liability limited by a scheme approved under professional standards legislation

Brisbane Office Address: Level 36, Riparian Plaza,
71 Eagle Street, Brisbane,
Queensland, Australia, 4001

Gold Coast Office Address: PO Box 428,
Oxenford,
Queensland, Australia, 4210